Author Archives: Crispin

Facebook Pixel – Fire Purchase Event Only Once

I’ve seen quite a few people mention that they have problems with Facebook events. eg Purchase, lead, etc. firing more than once by a single visitor.

Either the page is refreshing (Stealth Seminar) or visitors are going to the “thank you page” repeatedly to get their digital download, check payments, etc.

This short piece of code uses a cookie to prevent the pixel from firing more than once in 10 days. If you want longer or shorter change the “10” in “10*24*60*60*1000” to the number of days you want.

Enjoy:

Test with the Facebook Pixel Helper (Chrome Plugin). If it doesn’t work for you then contact us.

PS make sure you run this code after the Facebook pixel has loaded. I normally put it in the footer.

Google Display Network Keyword Topic Tool

This is a handy tool to save doing some work in excel. I use excel all the time, but sometimes a specialised tool is quicker.

This is inspired by Mike Rhodes from Websavvy.

What it does is output every combination of topics and keywords, along with a descriptive adgroup name.

You can paste the output directly into Adwords editor (or excel) directly and create thousands of adgroups which are highly targeted to a combination of one keyword AND one topic.

I’ve also allowed you to set an age and gender (optional), plus a prefix for the adgroup name if you want.

















0 Combinations

The tool on it’s own is here.